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Thursday, April 17, 2014

Economics of coffee in the U.S.

The United States consumes one-fifth of all the world's coffee, making it the largest consumer in the world. But few Americans realize that agriculture workers in the coffee industry often toil in what can be described as "sweatshops in the fields." Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt.

Global Exchange’s Fair Trade Campaign’s main corporate campaigns on coffee were:

Starbucks Campaign
Proctor and Gamble/Millstone Campaign (in coalition with other organizations)

Victories in both campaigns helped catalyze an explosion in consumer awareness of and demand for Fair Trade products, and triggered a domino effect in the coffee industry that brought Fair Trade to cafes and store shelves nationwide.
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Organo Gold Brand Coffee offers a delicious and healthy line of beverages containing Ganoderma Lucidum (Red Mushroom). These prized mushrooms have a history that dates back more than 4,000 years. Ancient generations realized Ganoderma provided them more vigor and energy, while reducing fatigue.
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